Toy wholesale suppliers are the backbone of every toy store, gift shop, and online toy business in America. If you sell toys, you need partners who ship real products, on time, at a fair price. This list covers ten real, currently operating companies based in the USA. We picked them for their track record, their product range, and how long they have served retailers.
Each company below sells directly to retailers, resellers, or both. Some focus on licensed characters. Others focus on classic toys, party items, or educational play. Read through the list, check the quick-reference table, and use our buyer’s checklist before you place your first order.
What to Look for in Toy Wholesale Suppliers
Not every supplier fits every business. Before you choose a partner for your store, think about a few things first. How big is their minimum order? Do they carry licensed brands like Disney or Marvel? Do they ship fast, and do they charge for freight? A good supplier answers these questions clearly, before you ever place an order.
Buyer Tip: Always ask for a current wholesale catalog and a written minimum order policy before you commit. A supplier that hides its terms until checkout is a red flag.
Our Top 10 Toy Wholesale Suppliers in the USA
1. EE Distribution
EE Distribution has been in business since 1996 and ships from Simi Valley, California. It is an official distributor for Hasbro, Funko, and Mattel, with more than 350 brands across 1,000+ toy and collectible lines. The first order minimum is a low $250, and there is no minimum after that. They also ship to Amazon FBA and Walmart warehouses. Visit EE Distribution to see their catalog.
2. UPD Inc.
UPD Inc. has supplied licensed kids’ merchandise for more than 30 years. They stock thousands of wholesale items from Mattel, Hasbro, Disney, Marvel, Star Wars, and Paw Patrol, and run physical showrooms for buyers to browse in person. Minimum orders run $1,500 to $2,000 depending on account type, so this supplier fits mid-size and larger retailers best. Learn more at UPD Inc.
3. Toysmith
Toysmith has operated out of Pacific, Washington since 1982. They carry STEM toys, sensory items, outdoor toys, and nostalgic classics, plus branded lines like Mattel, Bluey, and Radio Flyer. There is no minimum order requirement, and standard shipping is free to all 50 states. That makes Toysmith a strong pick for smaller and newer toy stores. See their full range at Toysmith.
4. Rhode Island Novelty
Rhode Island Novelty has served retailers for more than 30 years from its base in Fall River, Massachusetts. It carries plush toys, licensed collectibles, party supplies, and crane machine prizes, along with popular lines like Squishmallows. It also runs a separate program for redemption centers and family entertainment venues. Check their catalog at Rhode Island Novelty.
5. Kipp Brothers
Kipp Brothers is one of the oldest names on this list, operating since 1880 from Greenfield, Indiana. It wholesales party favors, toys, novelties, school rewards, and craft supplies, with in-house product designs alongside name brands. Orders can be placed online or by phone, with local pickup available in Indiana. Browse their offerings at Kipp Brothers.
6. Schylling
Schylling is a classic and novelty toy company based in Rowley, Massachusetts, known for reviving retro toys and for modern hits like NeeDoh. Wholesale accounts order through the company’s dedicated Market Time ordering platform. Schylling toys are stocked in toy shops and gift stores across the country. Learn more at Schylling.
7. Small World Toys
Small World Toys has been designing creative-play and STEAM toys since 1962, and is headquartered in El Segundo, California. Its catalog leans toward arts, fashion design kits, and science-based play, aimed at retailers who want education-forward products rather than mass-market licensed toys. Visit Small World Toys for details.
8. Constructive Playthings
Constructive Playthings has spent more than seventy years supplying educational toys, classroom furniture, and learning materials from Grandview, Missouri. It sells to schools, daycares, and therapy programs, and holds GSA contracts for government buyers. This supplier is a better fit for education-focused retailers than for general toy stores. See more at Constructive Playthings.
9. Ukidz Toys
Ukidz Toys is a Midwest-based importer and distributor, warehousing out of Illinois for fast nationwide shipping. It is the official U.S. distributor for brands like UGEARS mechanical models and PIXIO magnetic blocks. The wholesale minimum is a manageable $200, with free freight available on larger orders. Note that they do not sell to online marketplace resellers. Find them at Ukidz Toys.
10. JSBlueRidge
JSBlueRidge ships toys, novelties, gifts, and pet toys out of two warehouses in Maxton, North Carolina. It focuses on bulk dozen-pack pricing and seasonal merchandise, including Halloween and Christmas items, with discounts that scale automatically as order size grows. Browse their catalog at JSBlueRidge.
Toy Wholesale Suppliers at a Glance
Here is a quick recap of all ten suppliers, their home base, and what each one is best known for.
| Supplier | State / Region | Known For |
|---|---|---|
| EE Distribution | Simi Valley, CA | Action figures, official Hasbro/Funko/Mattel distributor |
| UPD Inc. | Vernon, CA area | Licensed character merchandise |
| Toysmith | Pacific, WA | STEM, sensory, and outdoor toys |
| Rhode Island Novelty | Fall River, MA | Plush, novelties, party supplies |
| Kipp Brothers | Greenfield, IN | Party favors and novelty toys |
| Schylling | Rowley, MA | Classic and retro-style toys |
| Small World Toys | El Segundo, CA | STEAM and creative-play kits |
| Constructive Playthings | Grandview, MO | Educational toys for schools |
| Ukidz Toys | Illinois (Midwest) | Imported building and mechanical toys |
| JSBlueRidge | Maxton, NC | Bulk novelty and seasonal toys |
The Toy Market Is Growing, and Wholesale Buyers Should Take Notice
Wholesale toy demand is climbing, not falling. According to Circana data reported by the Toy Association, U.S. toy industry dollar sales grew 7 percent from January through September 2025 compared to the same period in 2024, and full-year 2025 sales grew 6 percent versus 2024. That is a real signal for retailers: shelf space for toys is paying off.
Key Stat: Growth like this means wholesale buyers have more leverage to negotiate terms with suppliers, since suppliers want steady retail partners in a growing market.
Buyer’s Checklist for Vetting Toy Wholesale Suppliers
Use this checklist before you sign up for a new wholesale account. It covers the basics every toy retailer should confirm first.
| What to Check | Why It Matters |
|---|---|
| Minimum order amount | Some suppliers need $200, others need $2,000+. Match this to your budget. |
| Licensed vs. general merchandise | Licensed toys (Disney, Marvel) often sell faster but cost more. |
| Shipping and freight terms | Free shipping thresholds can change your real cost per order. |
| Payment terms | Net 30/60/90 terms help cash flow more than paying upfront. |
| Resale certificate requirement | Most wholesale toy suppliers require one before you can open an account. |
Before you commit to any single source, it also helps to understand why buying from a U.S.-based supplier can shorten lead times and simplify returns; our guide on why you should choose a US supplier covers that in more detail. And if you sell more than toys, our roundup of Top 10 Pet Supply Wholesale Suppliers in the USA can help you round out your store’s product mix. For general wholesale trade context, the U.S. Census Bureau’s wholesale trade data tracks how this broader sector moves over time.
Find More Toy Wholesale Suppliers on SourceSupreme.com
This list covers ten strong options, but it is only a starting point. If you want to compare more toy wholesale suppliers, or find distributors in dozens of other categories, SourceSupreme.com keeps a much bigger, constantly updated supplier database for you to search.
Whether you need toys, kitchenware, apparel, or electronics for your store, SourceSupreme.com lets you search, compare, and vet wholesale suppliers across every category, all in one place. Start your search on SourceSupreme.com today and find the right partners for your business.